Why Speed Matters for Your Shopify Store

High bounce rates

Customers leave before your page even loads.

Lower bounce rates

Fast load times keep users engaged and exploring.

Lost revenue

Slow sites frustrate customers and hurt conversion.

Higher conversions

A smoother experience leads to more completed purchases.

Poor SEO performance

Google penalizes slow-loading pages in search rankings.

Better SEO visibility

Faster sites rank higher and attract more organic traffic.

Mobile usability issues

Mobile users struggle with unoptimized pages.

Mobile-first performance

Optimized for mobile loading, even on slow networks.

Excess app bloat

Too many apps and scripts slow your site to a crawl.

Lean & clean architecture

Only the scripts and features you really need.

No support

Performance issues are hard to diagnose and fix.

Expert support

You work directly with a speed-focused Shopify developer.

What my clients say

★★★★★
Working with Marcel was a breath of fresh air. From the first call, it was clear he wasn’t trying to ‘sell’ me. He took time to understand my product and offered honest, actionable insights.
Medea Lorenzen
Founder, Gain Kitchen
★★★★★
Solved my problem quickly and professionally — would absolutely work with him again. Super friendly, responsive, and efficient.
Claus Wunsch
Digital Sales, Oskar Schmidt GmbH
★★★★★
We're thrilled with the result. Our Shopify store was built with real attention to detail, clean code, and a lot of care. Communication was always on point.
Sven Wallnewitz
B+C Gastro UG

Got questions?

Learn how I can help you build, optimize, and scale your Shopify store — profitably and independently.
Book a call

  • Speed and User Experience Go Hand in Hand


    A fast-loading Shopify store isn't just about better performance — it directly impacts how customers experience your brand. Visitors expect instant page loads, especially on mobile. When your store is slow, they bounce. With proper Shopify speed optimization, you create a smooth, reliable experience that builds trust and keeps customers engaged.


    Shopify Speed Affects Conversions


    Even a one-second delay in loading time can lead to lost sales. Optimizing your Shopify store for speed means more users reach the checkout without frustration. From faster product browsing to smoother add-to-cart flows, every performance gain results in real revenue impact. If you're investing in ads but losing customers to slow load times, this is where to start.


    Page Speed Is a Key Google Ranking Factor


    Google considers site speed — especially on mobile — as a ranking signal. If your store is slow, it’s not just hurting conversions, it’s likely hurting your SEO. That means fewer impressions, fewer clicks, and fewer sales. A well-optimized Shopify store can improve Core Web Vitals, boost visibility, and increase organic traffic over time.

  • Third-Party Apps Can Drag Your Site Down


    Many Shopify merchants unknowingly install too many apps that load unnecessary scripts and slow down performance. Part of my process includes auditing all third-party apps and scripts, identifying what’s slowing your store down, and offering lightweight, efficient alternatives — or custom-built solutions where needed.


    It’s Not Just About the Homepage


    Speed optimization has to go beyond your homepage. Collection pages, product detail pages, cart, and checkout — all need to be optimized for fast loading. Each second matters across the entire customer journey. I make sure the full funnel runs efficiently, not just the entry point.


    Sustainable Performance Through Clean Code and Best Practices


    Performance isn't just about quick wins — it’s about building a technically sound, scalable foundation. By refactoring theme code, optimizing Liquid templates, and eliminating unnecessary bloat, I help your Shopify store stay fast even as your business grows. The result: a fast, stable shop that works for today and tomorrow.