What I do – and how it benefits your business

Do These Shopify Frustrations Sound Familiar?

You’re guessing what works

No clear direction, no data — just trial and error that wastes time and money.

Strategy, not guesswork

I use data, proven principles, and real customer insights — not gut feeling.

Ad spend is burning, but sales aren’t growing

You’re driving traffic, but conversions stay flat — and you don’t know why.

Clear ROI from every marketing euro

I help your store turn traffic into revenue — with optimized funnels that convert.

Tiny shop fixes cost a fortune

You’re paying developers premium rates for changes that should take minutes.

Small changes made fast & fairly

No inflated dev quotes — just efficient support from someone who knows Shopify inside out.

Agencies sell you bloated packages

You're pushed into long-term retainers you don’t need — with zero flexibility.

No contracts. No fluff. Just results.

You get exactly the help you need, when you need it. No lock-in, no overhead.

You’re stuck in YouTube tutorials & half-baked fixes

Too many tabs open. Still no working solution.

Clarity instead of chaos

I give you actionable steps — no more spinning in circles with generic advice.

Your growth has hit a wall

Your Shopify store feels “okay” — but you know it could do so much more.

Growth you can actually feel

More sales, more headspace, and finally a store that works for you — not against you.

What my clients say

★★★★★
Working with Marcel was a breath of fresh air. From the first call, it was clear he wasn’t trying to ‘sell’ me. He took time to understand my product and offered honest, actionable insights.
Medea Lorenzen
Founder, Gain Kitchen
★★★★★
Solved my problem quickly and professionally — would absolutely work with him again. Super friendly, responsive, and efficient.
Claus Wunsch
Digital Sales, Oskar Schmidt GmbH
★★★★★
We're thrilled with the result. Our Shopify store was built with real attention to detail, clean code, and a lot of care. Communication was always on point.
Sven Wallnewitz
B+C Gastro UG

Got questions?

Learn how I can help you build, optimize, and scale your Shopify store — profitably and independently.
Book a call

  • Shopify Freelancer: Boost Your E-Commerce Success


    Hiring a Shopify freelancer can make all the difference when it comes to launching, scaling, or rescuing your online store. From customized store designs that reflect your brand to smooth, conversion-friendly user journeys, a freelancer helps create shopping experiences that turn visitors into loyal customers. For many brands, this one decision is the turning point toward sustainable growth.


    Conversion Rate Optimization: The Core of Every Successful Shopify Store


    Conversion Rate Optimization (CRO) is essential if you want to make the most out of your existing traffic. A skilled Shopify freelancer uses data, A/B testing, heatmaps, and customer feedback to identify friction points and improve the overall user experience. Better UX means fewer drop-offs, higher retention, and more sales — without increasing your ad budget.


    Shopify Freelancer in Hamburg (and Beyond)


    Whether you're based in Berlin, elsewhere in Germany, or operate entirely online, working with a Shopify freelancer in Hamburg offers a mix of global perspective and local understanding. I’ve helped brands across Europe and beyond adapt their stores to local markets while staying aligned with international trends — from design to SEO and compliance.

  • E-Commerce Trends & Shopify Strategy


    Staying ahead in e-commerce means keeping up with ever-changing trends. As a full-time Shopify freelancer, I help brands implement modern best practices — from subscription models and AI-powered personalization to mobile-first design and sustainable branding. Shopify provides the flexibility — I provide the strategy and execution to make it work for your market.


    SEO for Shopify: Visibility That Brings Real Traffic


    Even the best-designed store is useless if no one finds it. That’s why I also support you with Shopify SEO — from keyword strategy and content optimization to technical fixes that improve site speed and structure. SEO ensures your store is visible for high-intent searches and builds a steady, long-term traffic stream beyond paid ads.


    Long-Term Thinking for Long-Term Success


    A good Shopify freelancer doesn’t just launch your store and disappear. I help you build long-term systems for retention and growth: automated email sequences, loyalty programs, smart inventory flows, and CRO testing cycles. Whether you’re launching a new store or optimizing an existing one, I’ll be by your side with a focus on ROI, efficiency, and scalability.